Blue Farm
Blue Farm
Blue Farm wanted to take their gluten-free oat milk game to the next level, and we made it happen. With our expert marketing skills, we helped them scale up their sales.
Featured Image
Kurzgeschichte
Blue Farm is on a mission to make the world a better place through their vegan, direct-to-consumer oat milk brand. With their easy-to-use Oat Base, they’re delivering fresh oat milk without any additives straight to your mailbox. And we were more than happy to help them out.
We used our expert marketing skills to scale up their social ads and boost their retention through email marketing.
Because when it comes to helping great brands like Blue Farm grow, we’re all in. Let’s make it happen.
Leistungen
- – Social Advertising
- – Email Marketing
- – Landing Pages Design
- – Creatives & Ideation
- – Scripting
Ergebnisse
-
146%
Euro more Revenue -
23k
Orders -
11%
Conversion Rate -
3.5M
Impressions
00.
Learnings
- 01. You gotta nail both acquisition and retention to make it big, folks.
- 02. Know your Northstar KPIs and benchmarks, and crush your competition.
- 03. Business intelligence is key to making killer marketing decisions and staying ahead of the game.
01.
To win big, you gotta nail both acquisition and retention.
Maximierung
Winning new customers is essential for any business model, especially for FMCG companies. But here’s the real magic: retention. And to make that happen, you need more than just one (or even several) acquisition channels. You gotta have at least one retention channel, like email marketing. That’s how you maximize profitability and crush the competition.
02.
Know your Northstar KPIs and Benchmarks.
Northstar KPIs
If you wanna measure success and crush the competition, you gotta know what really matters. Those days of expecting a ROAS of 3 or more on paid social are long gone. It’s all about knowing which KPIs are crucial for your business’s success and what levels really mean success. Is it all about the MER or the ACoS? And what about your 90d-CLR, CAC, and their ratio to each other? Don’t leave success to chance, folks. Know your numbers and dominate the game.
03.
Business Intelligence informs Marketing Decisions.
BI
Let me tell you, it’s not all about those fancy marketing KPIs. You need to keep your eyes on your business KPIs – and don’t forget about your costs. Your unit economics are the bread and butter for making decisions about your marketing benchmarks. Without a clear understanding of your profitability management and the value of each customer cohort, you’re shooting in the dark when it comes to deciding on the optimal marketing mix and where to focus your resources and marketing spend.
