We’ve been called out in the past for showing “unfinished” work and it seems like every other agency out there polishes their shit to a high shine. But that’s just not our jam. We’d rather get the client involved in our thought process from the get-go to avoid unnecessary feedback loops. With Laux, for example, our first pitch was a complete disaster and a huge disappointment. It didn’t feel great at first, but it gave us a much better understanding of what the client was looking for. Feedbacking is always easier than briefing and executing a vision. We can’t read minds, so rapid feedback is more important to us than dragging things out just to play it safe.

Okay, so the original plan was to relaunch the brand under the name ‘The Deli Garage’. Cool name, but after some strategy sessions, we all agreed it needed a tweak. And voilà! We ended up with ‘Laux Deli’. Of course, coming up with a new name is just the start. We also had to create a logo, product images, and make sure everything fits the new website look. No biggie.

Relaunching a new brand, especially in the higher-end market, is no easy feat. But that didn’t stop us from trying. We used our Creative Testing process to test a variety of offers and visuals to make an impact on sales. However, we quickly realized that an omnichannel approach was necessary for a brand like Laux Deli, as we needed multiple touchpoints across different platforms to truly measure the impact.