Muti
Muti
In the beauty world, it can be a bit overwhelming, right? So many products, confusing names, and packaging that don't offer any guidance. It's like, how are we supposed to make a decision in these already complex times? That's where Muti comes in, and we were there to help them out.
Featured Image
![](https://orcus.agency/wp-content/uploads/2022/05/muti.png)
Quick Summary
Oh, it’s time for another tale, folks. So Muti, this beauty brand, got a taste of the REAL power of e-commerce through a referral from “xskincare” on Instagram. And you know what? They wanted MORE. Now, we’ve already crushed it with Beyer & Söhne and Nø Cosmetics, so teaming up with Muti was a no-brainer. We were blown away by their packaging and visuals, and it was up to us to create a killer ad strategy and campaign.
What we did
- – Social Advertising (Facebook, Instagram)
- – Instant Experience
- – Creative Direction
- – Production
- – Landing Pages Design
- – Email Marketing
Results
-
22%
more YoY Revenue -
250%
Retention Growth
01.
The Idea
It's right - but where's the magic?
See, a lot of people have “right” ideas, but at Orcus, we always ask, “it’s right – but where’s the magic?” We need to stand out, we need to catch the eye, or be so minimalist that we make a statement in the loud beauty world. And that’s exactly what we did for Muti. Our mood and storyboards were so stripped down to the essentials, you’d think we were at a Greta Thunberg rally. Muti’s claim is “True beauty. Made simple” – and we made sure to bring that to life.
No makeup artists on set, no post-production tricks on the models – we kept it real but with a high-end look. Check it out, the results speak for themselves not only in the ads but also in the Shopify backend.