Reishunger
Reishunger
We took Reishunger to the next level after their appearance on "Höhle der Löwen." Because let's face it, who doesn't love a good success story? We saw the potential in Reishunger, and we knew we could help them take things up a notch.
Featured Image
Executive Summary
We’ve been working with Reishunger for a hot minute now. I’m talking since the end of 2017, and we’ve even got the photo evidence to prove it.
Now, when Reishunger came to us, they were already a cool food brand that had just experienced the “Höhle der Löwen” hype. But they needed to scale, and that’s where we came in. We focused on social ads and influencer marketing to help them reach a wider audience. We dove deep into SEO to drive more traffic to their site, and we optimized their conversion rate to turn that traffic into sales.
And you know what happened? We wrote a massive success story. Reishunger’s revenue soared, their brand awareness went through the roof, and they solidified their place as a leader in the ecommerce food industry.
Leistungen
- – Digital marketing strategy
- – Budget and media planning
- – Marketing Plan
- – Social advertising
- – Creative ideation
- – Scripting
- – Heatmap analysis
- – User insights
- – Conversion rate optimization
- – A/B testing
- – Landing page design
- – SEO (search engine optimization)
Ergebnisse
-
60%
YoY Growth over two years -
87%
higher Conversion Rate -
100k
New Customers -
13€
Avg. CAC
Client Testimonial
Review
“Kick-Ass Agency. Shitty Music Taste.”
Sohrab Mohammad, CEO of Reishunger
00.
Learnings
Reis mich mit!
- 01. Implement innovative ideas
- 02. Optimize as close to revenue as possible
- 03. Offer experimentation is key
01.
Implement innovative ideas
Think and deliver
Selling rice ain’t easy, folks. Why, you ask? Because let’s face it, rice isn’t exactly the sexiest food out there. It’s not like we’re talking about a juicy steak or a gooey slice of pizza, amirite?
But fear not, my friends. We attacked this challenge head-on from the get-go. And you know what our secret weapon was? The packaging, baby. It was so damn special that people couldn’t help but wonder “what the heck is this?”
Now, our most famous and successful campaign for Reishunger was the “Is this even rice?” campaign. We wanted to show off some food porn with rice as the superstar, but without it being too obvious. And you know what? It worked like a charm. We inspired people to see just how versatile rice can be, and it was damn tasty to look at too.
So, without further ado, here are the first drafts and ideas we had.
The final campaign
At the end of the day, we went with three bad-ass motifs: cake, pancakes, and burgers. We knew that we were still advertising on Meta, so we couldn’t get too cute with it by using tiny-ass font sizes and whatnot. Gotta keep it real, folks.
02.
Conversion Rate Optimization ist wichtig
Another major key to our success with Reishunger was the conversion rate optimization we implemented. We ran countless A/B tests over the years, and let me tell you, we crushed it. Our conversion rate was a whopping 87% better YoY. And just to make it a bit more tangible for you, we’ve included a real test and result that we ran.
Starting Point
What are we dealing with?
No Conversion Rate Optimization without Analysis
here’s a truth bomb for ya: you can’t optimize your conversion rate without doing some serious analysis first. And that’s exactly what we did. We used some kick-ass tools to analyze the existing product page and user experience. Because let’s face it, you gotta know where you’re at before you can figure out where you’re going. Ain’t no shortcuts in this game, baby.
biggie biggie can't you see, sometimes your words just hypotheses me
What if: Hypothesis Creation
Time to talk hypothesis formation, baby. So, based on some serious analysis, we came up with the following test hypothesis: “If we move the product information closer to the call-to-action buttons, reduce the number of decisions visitors need to make at once, and make them crystal clear, then more visitors will make a decision to purchase the product.” And you know what, we’re gonna test this bad boy out using the add-to-cart rate on the product page. ‘Cause let’s face it, we don’t make decisions based on feelings, we make ’em based on cold, hard data.”
Our Version
Ergebnis
Shut up and optimize my conversion rate!
So check this out: our variation absolutely killed it in the test period. We’re talking a 28% higher add-to-cart rate than the control variant. And get this, even just reducing the decision-making options on some of the product pages led to an extra 5% more orders in the same time period. It’s like we’re the superheroes of conversion rate optimization, swooping in to save the day with our badass data-driven decisions. Reis, reis, baby!
03.
Offer Experimentation is Key
Mad Scientist Style!
Oh man, you’re gonna love this story. So, you know that “free with minimum purchase” offer that every startup has been using for years? Well, guess who started that trend in Germany? You got it, Reishunger, baby!
But here’s the thing, we were always open to testing out different offers. And at one point, we even offered the introductory box for FREE. Yeah, you heard that right, FREE. It caused a huge buzz and nobody could believe it. But we had a strategy, folks. We analyzed that cohort and made it profitable. It’s all about experimenting as much as possible, even when things are going well. You gotta keep testing and experimenting, baby. And to cap it all off, here’s a pic of one of our “free with minimum purchase” ads.
Another customer review?
Reishunger has two managing directors - so why not!
“They created the Conversion Rate Optimization and Social Ads department for us, which has made us more efficient. It’s extremely fun to work with this talented team”
Torben Buttjer, CEO Reishunger
